Parma Ham Tastings in M&S Stores

Pippa Chester   |  February 26th 2013

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On 15th and 16th February, special Parma Ham tastings took place on the deli counters at select M&S stores. Platters of freshly sliced Parma Ham were offered and staff were on hand to talk to customers about the product and its qualities. Read the full press release here

On 15th and 16th February, special Parma Ham tastings took place on the deli counters at select M&S stores. Platters of freshly sliced Parma Ham were offered and staff were on hand to talk to customers about the product and its qualities.

The first M&S deli counter opened in High Street Kensington in September 2011 with the aim of providing customers a wide range of quality food products, varying from those offered in the food hall. The counters showcase a selection of freshly prepared charcuterie, cheese, fish, pasta and salad dishes with a focus on provenance and authenticity.

Parma Ham was selected to feature on the original deli counters and the product continues to be a strong seller within the continental meat category. The Parma Ham served on the counters is 24 Month aged and freshly sliced, served to customers by highly trained staff. Prosciutto di Parma is produced in the hills surrounding the Italian town of Parma. Parma Ham is a Protected Designation of Origin (PDO) product and is 100% natural. The drying process that Parma Ham goes through creates a ham that is very low in fat content, with many mineral salts, vitamins, antioxidants and easily digestible proteins. This means that Parma Ham is truly a food for everyone.

For more information, please visit www.prosciuttodiparma.com

 

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